Diffusion of Information Technology
The purpose of the current study is to explore the impact of compatibility on the relationship between undersubjectiveknowledge, a concept we develop here in the context of technology adopt and implementation research,and technology adoption and implementation. To do so, we develop two versions of mobile systems for a controlledexperiment: 1) high compatible system and 2) low compatible system. The experiments are designed to test twohypotheses. Based on our hypotheses, we predict that compatibility may trigger a transformation from undersubjectiveknowledge to a condition of objective knowledge (and possibly, and less ideally, to a condition of oversubjectiveknowledge). Thus, the current study predicts that compatibility raise self-esteem or confidence andmitigates the negative effect of under-subjective knowledge on intention to adopt technology.
Kim, Donghyun and Ammeter, Anthony, "Under-Subjective Knowledge, Compatibility, and the Impact on Adoption and Implementation of Technology" (2011). AMCIS 2011 Proceedings - All Submissions. 269.