Cloud Computing has become an important player in the field of IT infrastructure outsourcing. The convenience this new computation model brings can however be easily balanced out by the uncertainty behind the “cloud”. When so many organizations in the private and public sector are looking at cutting costs and resorting to Cloud services, it becomes imperative to investigate the amount of assurance the Cloud vendors give to their clients. In this paper we have thus explored the assurance related information available on the websites of some contemporary Cloud vendors and have tried to investigate if the characteristics of a vendor play any significant role in the vendor’s decision to adopt certain information assurance practices, specifically in the context of Privacy and Security.