Automotive navigation systems have become common accessories in vehicles manufactured today. However, the information provided by these systems is quite limited in that many systems only provide static information. As a result, manufacturers of such systems have not been able to fully capitalize from the potential applications for mobile commerce (mcommerce) which is critically dependent on providing consumers with dynamic information. The objective of this paper is to discuss a novel method, known as Dynamic Location Cost Minimization (DLCM), which can be used with a vehicle’s navigation system to determine the optimum location to purchase gas. With the increasing cost of gas and the possibility of higher prices due to proposed gas price taxes, providing a means for consumers to minimize their costs to travel could prove to be very beneficial, and potentially help drive down prices due to increased competition. In addition, the proposed method could also be used in conjunction with mobile phones to facilitate real-time decisions for other services or purchases. Anecdotal evidence presented in this paper merits further investigation into the usability and acceptance of this technology.