“Green IT” can be loosely described as a set of organizational initiatives undertaken to reduce the environmental impact of Information Technology. Although many trade publications are full of examples of Green IT initiatives, there is a lack of coherence around what constitutes a “Green IT” initiative, which practices could be considered Green IT, and even what the goals and motivations for a Green IT initiative should be. In this paper, we describe a centering resonance text analysis on documentation of the Green IT initiatives undertaken by seven large technology-intensive firms. The findings from the analysis are used to propose a new classification scheme for Green IT initiatives and help bring further clarify to the concepts, goals, and motivations underlying Green IT initiatives.
McLaren, Tim S.; Manatsa, Priscilla R.; and Babin, Ron, "An Inductive Classification Scheme for Green IT Initiatives" (2010). AMCIS 2010 Proceedings. 404.