Psychological Ownership toward Blog Entry, Social Presence, and Satisfaction in an E-learning Environment

Sophea Chea, Temple University
Margaret Meiling Luo, Yuan-Ze University


Prior work in e-learning has tended to focus on instrumental beliefs and emotions as drivers of student learning. In an online class room setting, however, social presence and psychological ownership are important explanatory variables that appear in current literature. In this paper, an integrated model was developed based on Expectancy Confirmation Theory (ECT) and literature on social presence and psychological ownership. Results of partial least squares analysis from online survey indicates that all measures have acceptable psychometric properties and confirmatory factor analysis attests the dimensionality of constructs. Structural equation analysis provides evidence for the structure relationships of the integrated model. Implications in theory and practice are provided.