IS enrollments have been in decline for the past few years. This is disconcerting given the fact that the need for an IT literate workforce continues to increase. One way some colleges and universities might address this dilemma is through the development of an IT literacy course offered as a service course to the university community. Such a course has the potential to help maintain the viability of a slumping IS program via the unique prospects created by growing institutional interest in assessing and amplifying IT literacy.