Chinese and western have two totally different systems of thought, holistic and analytic, respectively. Rooted in national culture, system of thought forms different cognitive processes toward the performance of using the technology. In this study, we empirically investigate the cognitive pathways underneath the proposed acceptance model in the two cultures. The findings suggest that culturally patterned cognitive processes make people in China and Canada have two contrast preferences on the causal relationships in the model to decide use of information communication technologies.
Tan, Weiwei and Saade, Raafat, "Cognition and Culture in ICT Experience" (2008). AMCIS 2008 Proceedings. 344.