The world is in the midst of a revolution in the way businesses perform commerce. Many industries who were in the past relatively low tech are now finding themselves in a situation where they must embrace technology and prepare to compete head-on using E- Commerce. This paradigm shift in thinking and competition is creating opportunities and chaos. This paper examines the innovation capability of organizations in evaluating and deploying their E-Commerce strategies. An Innovation Strategy Model is used in this research as the theoretical foundation. The case study and survey research methodologies were selected. Data gathering and analysis are in progress. Preliminary results are discussed in this paper.