It is clear from the literature that the process of implementing applications around data warehouses is not well understood. One reason for this may be that practitioner and research emphasis has tended to focus on technical issues rather than on identifying the social web of factors that influence the successful implementation of data warehousing applications in organizations. This case study of a data warehouse project that drifted perilously close to failure illustrates the importance of organizational and social factors, such as the existence of end-user computer skills to leverage the data made available to the business users, coupled with a deficiency in end-user experiential knowledge and understanding of businessrelated data.