In many large businesses integration of information is advocated via expensive enterprise resource planning or re-engineering initiatives. Such approaches are beyond the resources of many small businesses. This paper investigates the ways in which geography can be used in a small business to integrate information across business functions. Action research within Bayford Thrust was undertaken to show that data looked at through a geographic lens provided a focus across business activities. Applications that were too expensive for stand-alone uses were justifiable on the basis of sharing data between traditional functional business domains. Exploiting the spatial dimension of the data proved to be the unifying theme to enable data to be shared.