In this paper, we investigate the roles of the Internet intermediaries as a market force in reducing barriers to Internet commerce. We also discuss the importance of business-to-business intermediaries for trading non- production goods and services. We present a research design for exploring the difference in the roles of seller- based vs. buyer-based Internet intermediaries for non- production goods and services.
Chrusciel, Don and Zahedi, Fatemeh, "Seller-based vs. Buyer-based Internet Intermediaries: A Research Design" (1999). AMCIS 1999 Proceedings. 86.