Trusted Third Parties in the Electronic Marketplace: An Evolutionary Game Approach

Authors

Sulin Ba, University of Southern California
Maxwell Stinchcombe, University of Texas at Austin
Andrew Whinston, University of Texas at Austin
Han Zhang, University of Texas at Austin

Abstract

Using an evolutionary game approach, this paper studies different equilibria in the electronic marketplace, and demonstrates that electronic transaction through a TTP is an evolutionarily stable strategy. According to the evolutionary game analysis, people will gradually adopt this strategy in the electronic marketplace.

Recommended Citation

Ba, Sulin; Stinchcombe, Maxwell; Whinston, Andrew; and Zhang, Han, "Trusted Third Parties in the Electronic Marketplace: An Evolutionary Game Approach" (1999). AMCIS 1999 Proceedings. 85.
https://aisel.aisnet.org/amcis1999/85