In order to help an organization recognize and plan for their place within the booming electronic markets, a set of five characteristics are identified and described that either support or hinder electronic commerce. These five characteristics assess the willingness of the consumer to engage in electronic trade, as well as aspects of the product itself.
Remington, William; Moores, Trevor; Swanson, Zane; and Foltz, Bryan, "Electronic Commerce And The Challenge For IS Planning: Who Will Be The EC-Winners?" (1999). AMCIS 1999 Proceedings. 43.