The growing strategic importance of information technology (IT) has transformed the role of IT management. In particular, the information systems leader's role has experienced rapid transformation, emerging as an executive position accountable for not only the management of information resources, but information systems strategy as well (Arnett and Jones, 1994). One of the most significant technologies confronting these managers is the Internet. Internet technology, including Internet sites, single company private Internets (intranets), and multiple company private Internets (extranets) are rapidly gaining acceptance within firms. Like its client/server predecessor, Internet technology has the potential to radically change organizational roles (O'Hara and Watson, 1995).