An important issue in the area of the rapidly developing information industries is the still unresolved problem of determining “best practices” by which to successfully manage systems for these newly emerging business types. Indeed, recent practitioner literature suggests that the information industries have such seemingly unusual economic characteristics that it is tempting to abandon all prior research in MIS theory about effective information systems management. This paper discusses three key points: 1) the paper will first define the boundaries of the information industries; 2) the paper will briefly explore the unique systems management challenges which arise from the unusual dynamics found in the information industries; and 3) the paper will conclude by describing a conceptual model based in traditional MIS theory that may contribute to successful management of the MIS function for information industry firms in the future. The underlying premise of the model is the proposition that, although the information industries have unique economic drivers which cause these firms to appear to have different systems business practices needs on the surface, the bedrock MIS management theories are still quite applicable and relevant to successful information industry firm performance.