This paper explores the role of decision aids, especially intelligent decision aids, as a needed component of electronic commerce interfaces to facilitate making decision. A case for the utility of intelligent decision aids in electronic commerce environments as a valuable tool to facilitate the decision making process is made. Some common artificial intelligence (AI) based technologies and their use in supporting decision-making tasks are investigated. Some suggestions on how such aids may be incorporated in these environments are offered. Future research directions in the development of intelligent electronic commerce interfaces are presented.