Supply chain management critically affects businesses’ abilities to obtain and sustain competitive advantages. The bullwhip effect, however, presents a challenge for successful supply chain management by amplifying demands in the supply chains. This paper presents a systematic approach to tackle the issue of bullwhip effect. Firstly, we define the supply chain under a multiagent framework. Secondly, the group problem solving paradigm, which is a rule learning approach, is proposed to enhance the decision making process within the supply chain framework. The group problem solving paradigm is also suggested as a means to alleviate the bullwhip effect. The paper concludes with a discussion on the possible implication of this research and future research directions.