Abstract
The paper presents a marketing-oriented approach to the analysis and design of learning IS. In order to explain the phenomenon of success and failure of learning IS the term “user net value” is introduced. Using this concept, recommendations for a successful design and implementation of learning IS are presented.
Recommended Citation
Simon, Bernd, "Designing Learning Information Systems to Customer Needs" (1999). AMCIS 1999 Proceedings. 12.
https://aisel.aisnet.org/amcis1999/12
COinS