This research presents an assessment of the feasibility of Tasmanian stonefruit growers using the Internet to sell their product directly to consumers. In order to achieve this aim, a number of qualitative techniques were employed under an action research methodology. Although using the Internet to sell directly to consumers may not be the most efficient and effective method of selling stonefruit, it is suggested that there are ways in which the Internet could provide value.
Pedersen, Stewart and Thomas, Leonie, "The Internet As A Conduit For Marketing To Consumers" (1999). AMCIS 1999 Proceedings. 113.