Information technology (IT) investments are made for the purpose of obtaining value. This paper proposes that the alignment of IT investments with organizational strategic objectives (strategic alignment) leads to the attainment of value. Value results in enhanced business performance. Business process analysis and redesign (BPAR) is offered here as a tool by which strategic alignment can be achieved. The achievement of organizational objectives adds value to the firm which enhances business performance and leads to business success. Business success may be measured by increased productivity, improved business profitability, and created value for the consumer.