With the flood of information (data?) that is produced by today’s information systems, something must be done to allow business decision makers to extract the information from the “chaff.” For example, “In the first four months of 1995, the New York Stock Exchange processed, on average, 333 million transactions per day” (Schroeder, et. al, 1996). Considering this volume of data, today’s business decision maker faces a daunting task of surviving in the jungle that has been created by business “information” systems. It is about time that we begin applying advanced information systems technology to allow the business decision maker to separate the “wheat from the chaff.”