This paper describes a research project that explores the factors that contribute to success in the undergraduate information systems major. Personality factors, creativity factors, demographic factors, and cognitive ability factors are included in the analyses. Several hundred current students, grouped as new majors and as graduating seniors, are included in the study. This paper describes the justification for the study and the research design. Some preliminary results are presented showing the personality factors of the sample. More complete results will be presented at the conference.