Broadly defined, EC is a modern business methodology that addresses the needs of organizations, merchants, and consumers to cut costs while improving the quality of goods and services and increasing the speed of service delivery (Kalakota & Whinston, 1996). How EC influences the strategies of international marketing is of great importance for practical applications and academic research. Therefore, this study analyzes the impact of EC on the international marketing environment, strategies, and future trends in the information service industry.
Tang, Michael and Wang, Yi-Shun, "An Electronic Marketing Paradigm for the Information Service Industry" (1998). AMCIS 1998 Proceedings. 156.