Abstract
In spite of all the glamour and hype surrounding it, it could be argued that electronic retailing is nothing more than glorified catalog selling. While this may appear to be so at present, we argue emphatically that it will not remain this way. Using a socio-technical framework, we analyze the enormous potential that electronic retailing has to alter the very way we think about retailing and the benefits accruing for customers and sellers.
Recommended Citation
Johnson, Grace and Ambrose, Paul, "Is Electronic Retailing the Glorified Catalog of Tomorrow?" (1998). AMCIS 1998 Proceedings. 104.
https://aisel.aisnet.org/amcis1998/104
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