The recent focus on electronic commerce on the part of researchers implicitly excludes the large body of non-profit organizations who make use of the WWW for information gathering, dissemination, transaction processing and community building. Non-profit organizations also need to utilize the latest advances in the field of electronic commerce. Furthermore, commercial enterprises need an understanding of how non-profit organizations successfully build online communities in order to achieve the returns they expect from their WWW investments. This paper describes some of the various ways that non-profit organizations are currently using the WWW. Some of the issues involved in community building are discussed and illustrated through an action research project in community building, the Eastern Shore Non-Profit Nexus.
Fagan, Mary Helen, "Community and Non-Profits on the World Wide Web" (1997). AMCIS 1997 Proceedings. 77.