Abstract
Information technology can be an important tool for unleashing the creative energies of individuals and groups. A laboratory experiment was conducted to investigate how feedback, creativity techniques, and individual creativity levels influenced the number, quality, novelty and type of ideas an individual generated. We found that the use of an intuitive technique called guided fantasy led to more ideas but feedback and individual creativity levels had few effects
Recommended Citation
Garfield, Monica; Satzinger, John; Taylor, Nolan; and Dennis, Alan, "The Creative Road: The Impact of the Person,Process and Feedback on Idea Generation" (1997). AMCIS 1997 Proceedings. 267.
https://aisel.aisnet.org/amcis1997/267
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