This profile of Webmasters of Fortune 1000 companies is based on electronic mail survey responses. In general, the people who hold the webmaster title or position within these large organizations are very satisfied with their jobs, are fairly young, and are highly educated although the disciplines of their academic backgrounds are considerably diverse. The Webmasters are also very interested in the characteristics of their professional counterparts in other large organizations. Beyond the demographics, this paper highlights Webmaster perceptions relative to the creation and use of home pages.
Arnett, Kirk P. and Liu, Chang, "Today's Electronic Communication Facilitators:
A Profile of Fortune 1000 Webmasters" (1996). AMCIS 1996 Proceedings. 307.