Social media often fosters a toxic, harmful online environment for individuals, particularly women. Paradoxically, features of social media also afford behaviors that further social causes such as women’s advancement, as demonstrated by campaigns such as #MeToo. However, not all such campaigns translate from online popularity to realworld impact. Using a mixed-methods approach, we will draw from feminist theory and the concept of intersectionality and leverage the social media affordances lens to develop an integrated theoretical framework that explains women’s digital movements that have tangible real-world outcomes. We will test the model by collecting and analyzing actual social media behavior and social movement media reports. This work answers calls in the literature to incorporate new methods in social media affordances and increase interdisciplinary research to address social justice research questions. For practice, our research seeks to contribute to the women’s movements by providing an understanding of how social media use can impact social movement success.
Macharia, Mary and Collier, Cassie A., "From the Internet to Action: Women’s Activism in a Digital World" (2022). AISWN International Research Workshop on Women, IS and Grand Challenges 2022. 4.