Enacting Dominant Logic Transformation in Digital Servitization

Authors

Ling-Pu Huang, Department of Business Administration, National Cheng Kung UniversityFollow
Yu-Shan Huang, Department of Business Administration, National Cheng Kung UniversityFollow
Chen-Hao Huang, Department of Business Administration, National Cheng Kung UniversityFollow
Tzu-Chuan Chou, Department of Information Management, National Taiwan University of Science and TechnologyFollow

Abstract

In recent years, manufacturing firms have increasingly leveraged digitalization to transform their organizational processes, products, and even move towards servitization. However, when manufacturers apply traditional manufacturing logic to digital services, it hinders their ability to effectively address customer issues and provide suitable digital solutions. Given the paradigm shift required for digital servitization, this study aims to explore the transition in dominant logic associated with the adoption of digital services. To fill this gap, this study selects Everising Machine Co., the world's third-largest bandsaw manufacturer, as the research case. This research elucidates how organizations can strategically transition from a product-centric to a service-dominant logic in digital servitization. This study highlights the importance of recognizing internal and external resources and capabilities, thus driving domain logic transformation in digital servitization.

Recommended Citation

Huang, Ling-Pu; Huang, Yu-Shan; Huang, Chen-Hao; and Chou, Tzu-Chuan, "Enacting Dominant Logic Transformation in Digital Servitization" (2024). ACIS 2024 Proceedings. 71.
https://aisel.aisnet.org/acis2024/71