Over the last decades, Business Analytics (BA) has gained increasing importance. Research into BA has shown how BA contributes to business value (e.g., competitive advantage) and performance, but the research predominantly was conducted in large organizations. Although Small and Medium Enterprises (SMEs) constitute a significant proportion of enterprises globally, the studies of how SMEs engage with BA and gain competitive advantage from BA is scarce. This research addresses this gap, explore and better understand the role of BA capabilities in enabling SMEs to create competitive advantage. It employs Resource-Based View (RBV) as a theoretical underpinning and uses a qualitative case study approach. Finally, this paper concludes by presenting BA capabilities categorised based on SMEs’ perspectives. It also highlights the importance of having a better understanding of BA capabilities, and how this deep understanding can help academic researchers and industry practitioners in enabling competitive advantage from their use of BA.
Dereli, Selen Esra; Korthaus, Axel; Scheepers, Helana; and Ahmed, Ashir, "The Role of Business Analytics Capabilities in Enabling Competitive Advantage for SMEs" (2021). ACIS 2021 Proceedings. 33.