The COVID-19 pandemic has made it imperative for many large firms to embark on a digital transformation journey, however there is still minimal understanding of how strategic performance is measured in transformative organizations. This paper lays the groundwork for better understanding how firms are measuring digital transformation. This is the first phase of a two-phase research initiative, supporting our intent of establishing the appropriate theoretical frameworks. The first phase included a systematic review of the leading companies by total revenue to understand the adoption of strategy performance management frameworks. This research-in-progress paper has generated initial insights, namely the emergence of the Objectives Key Results method among technology firms for both corporate and business-level strategic management, some evidence of a decline in use of the Balanced Scorecard for strategic-level management and a tendency for organisations to create digital innovation units for digital transformation.