The rise of online photo sharing platforms has encouraged an increasing number of people to share online their lived experience as a carer of a child with a chronic condition. This study aims to explore the effectiveness of using photo sharing platforms to support parents of chronically ill children. We use individual interviews and analysis of Instagram posts to study parents of Type 1 diabetic children who engage in photo sharing. Findings show online photo sharing supports parents in coping with their child’s condition and in sharing their experience with and supporting other parents. Photos have a significant capacity to deliver personal experience and therefore in enhancing relationships between participants. Participants express greater ability of photos over text in validating their experience. More specifically, personal photos create more trust in the provided information. This supports the idea that photo sharing can provide opportunities for emotions-focused coping skills better than text.