The rapid proliferation of advanced mobile devices has made mobile banking (m-banking) an attractive option for banks and mobile service providers; however, consumer demand for m-banking is low. In this study, we develop a model, anchored by expectancy theory, and validate it using data collected from 493 mobile phone users to predict intentions to switch to m-banking. Our findings suggest that perceived mobility, relative advantage, and self-efficacy are positively related to user intentions to switch banking channels. Perceived complexity is negatively related, perceived financial resources, and perceived risk are not related to user intentions to switch.
Dewan, Saif, "Towards anchoring Users’ Switching to Mobile Banking with Expectancy Theory" (2013). ACIS 2013 Proceedings. 99.