A case study conducted across a cross-section of stakeholders involved in a year-long co-operative education (co-op) program within an IS business degree in an Australian university, uncovered a range of views of what knowledge was perceived as most worthwhile. This paper discusses these findings drawing on a diverse range of research literature. The diversity of individual views promotes a broader spectrum of worthwhile knowledge that suggests universities recognise different individual values in the design and delivery of courses and programs to provide students with richer, more satisfying leaning experiences.