Surveys are mostly challenged by response rates. Among the various types of survey research, web-based (internet-based/electronic/online) surveys are commonly used for data collection for a geographically diverse population. In surveys with high/low response rates, non-response bias can be a major concern. While it is not always possible to measure the actual bias due to non-response there are different approaches and techniques that help to identify reasons of non-response bias. The aims of this paper are twofold. (1) To provide an appropriate, interesting and important non-response bias case study for future web-based surveys that will provide guidance to other Information Systems researchers. The case-study concerns an online-survey to evaluate a technology acceptance model for Unit Guide Information systems (UGIS). (2) To discuss how non-response bias in a web-based technology acceptance study of an information system (UGIS in this case) can be contained and managed.
Atif, Amara; Richards, Deborah; and Bilgin, Ayse, "Estimating Non-Response Bias in a Web-based Survey of Technology Acceptance: A Case Study of Unit Guide Information Systems" (2012). ACIS 2012 Proceedings. 63.