The paper examines how the upward and downward strategic influences of the head of the BI unit in the case organization have evolved over time and the BI perspective became legitimate in the organization. The analysis covers a decade long period of time. We engaged in an Action Research (AR) inquiry where the change process was explored through the first-hand experiences of one of the co-authors. The model of the strategic agency of middle managers was applied in the analysis. We analyse the evolution as well as the enablers and constraints of the strategic agency of the head of the BI unit in the case organisation and identify the type of strategic agency exhibited in the case.
Hallikainen, Petri; Merisalo-Rantanen, Hilkka; Syvaniemi, Antti; and Marjanovic, Olivera, "Becoming An Analytics-Based Organisation: Strategic Agency In The Change Process In A Retail Organisation" (2012). ACIS 2012 Proceedings. 27.