Global Positioning Systems (GPS) in the Australian Football League (AFL) are the big-ticket item that sees clubs trying to gain any competitive advantage over their opposition that they can. This paper explores whether the current application of GPS by clubs is worthwhile or a waste of time from three core perspectives: technical, organisational and personal. Issues include poor data storage and analysis, inaccurate units, lack of appropriate business processes in place, and resistance to use. Although many of these issues can be addressed through improved technology, resolving the organisational and personal issues will require a change in mindset to ensure the use of GPS in the AFL is a worthwhile endeavour. The paper concludes that the current use of GPS devices in the AFL is a waste of time.