This paper presents an empirical investigation of the critical determinants for the adoption of e-market in Australian small-and-medium sized enterprises (SMEs) within the technology-organization-environment (TOE) framework. A conceptual model is proposed for better understanding the adoption of e-market in Australian SMEs. Structural equation modelling is used for testing and validating the conceptual model based on the survey data collected from Australian SMEs. A consequent logistic regression analysis on the validated adoption model shows that there is a positive relationship between perceived direct benefit, top management support, external pressure, trust and the adoption of e-market, among which top management support emerges as the most critical determinant. The perceived indirect benefit, size and organization readiness, however, do not show a significant influence on the adoption of e-market in Australian SMEs. The implications of this study highlight the criticality of top management support in the adoption of e-market in Australian SMEs.
Duan, Xiaoxia; Deng, Hepu; and Corbitt, Brian, "An Empirical Investigation of the Critical Determinants for the Adoption of E-Market in Australian Small-and-Medium Sized Enterprises" (2010). ACIS 2010 Proceedings. 38.