This paper presents an empirical investigation of the critical determinants for the adoption of e-market in Australian small-and-medium sized enterprises (SMEs) within the technology-organization-environment (TOE) framework. A conceptual model is proposed for better understanding the adoption of e-market in Australian SMEs. Structural equation modelling is used for testing and validating the conceptual model based on the survey data collected from Australian SMEs. A consequent logistic regression analysis on the validated adoption model shows that there is a positive relationship between perceived direct benefit, top management support, external pressure, trust and the adoption of e-market, among which top management support emerges as the most critical determinant. The perceived indirect benefit, size and organization readiness, however, do not show a significant influence on the adoption of e-market in Australian SMEs. The implications of this study highlight the criticality of top management support in the adoption of e-market in Australian SMEs.



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