Consumer Choice Model of Mobile Banking

Authors

Saifullah M. Dewan, School of Information Systems Technology and Management, The University of New South WalesFollow
Graham Low, School of Information Systems Technology and Management, The University of New South WalesFollow
Lesley Land, School of Information Systems Technology and Management, The University of New South WalesFollow
Ahsanullah M. Dewan, Graduate School of Business, Curtin University of TechnologyFollow

Abstract

Research in the adoption of mobile banking (m-banking) has not offered a comprehensive explanation of low demand for the service. This paper proposes a theoretical model to account for the explanations of the consumer’s choice whether to adopt m-banking or not. The model underlies the cognitive processes of reasoning, referencing and contextualising, as postulated in the behavioural decision making. The proposed theoretical framework is based on a review of literature from services marketing, behavioural economics and information systems.

Recommended Citation

Dewan, Saifullah M.; Low, Graham; Land, Lesley; and Dewan, Ahsanullah M., "Consumer Choice Model of Mobile Banking" (2009). ACIS 2009 Proceedings. 101.
https://aisel.aisnet.org/acis2009/101