The Case of the Wellington Loop: An Illustration of a Two Sided Market Strategy in an Educational ICT Infrastructure Development

Authors

Lynda Kamstra, Victoria Management School Victoria University Wellington, New ZealandFollow
Bronwyn Howell, Victoria Management School Victoria University Wellington, New ZealandFollow
Beverley Hope, Victoria Management School Victoria University Wellington, New ZealandFollow

Abstract

This paper describes the Wellington Loop Trust which has been formed to enable a number of Wellington secondary schools to access the Internet via high speed broadband using the Citylink fibre infrastructure. The current literature is used to describe the Loop can as a two-sided market model and to illustrate how this model can be used to determine appropriate pricing strategies.

Recommended Citation

Kamstra, Lynda; Howell, Bronwyn; and Hope, Beverley, "The Case of the Wellington Loop: An Illustration of a Two Sided Market Strategy in an Educational ICT Infrastructure Development" (2008). ACIS 2008 Proceedings. 66.
https://aisel.aisnet.org/acis2008/66