This paper re-interprets Short Messaging Service (SMS) systems as emergent technology, the impact of which has accidentally been instrumental in the configuration of a range of applications that are transforming social networking. The case study presented describes the implementation of the Trigger, an application that provides students’ with SMS reminders in the higher education context. An observed revolution in SMS interpersonal communication has impacted on events, interactions and organisational systems. This drives the pursuit of an understanding of innovations derived from secondary, un-planned practices and the characteristics of organisational systems that act as catalysts for the generation of ideas that underpin innovation flows. This paper advances an argument that this is a manifestation of a new type of creative endeavour which we have identified as “polymorphic innovation,” a quasi-intuitive perturbation on conventional notions of originality in business development.