This paper seeks to investigate the relationship between knowledge management and creative individuals in the workplace. Since academic staff are often considered to be creative- and conceptual thinkers, academic staff and managerial University staff were approached for their views on knowledge sharing procedures within a University. The findings indicate that academics prefer informal knowledge sharing environments with peers and they seem to be reluctant towards formal structures and predefined rules to share knowledge. We also found that academics must perceive clear personal advantages before embracing the use of workplace-provided ICTs. This paper concludes with a summary of the findings and recommendations for future research.