Quality assurance and safe handling standards for perishable sea-foods are widely deployed by Australian harvesters, processors and exporters (H.P.E.). But numerous challenges exist in extending these quality and safety procedures along perishable seafood distribution cold chains. Active RFIDs open-up the possibility to dynamically monitor factors such as time, temperature and product location as well as support compliance verification processes. However adoption along the distribution cold chain has remained slow.

This case study corroborates existing research on individual firms that return on investment (ROI) is a critical decision factor in justifying on-going adoption and utilisation of active RFID technology. However, significantly the analysis also reveals that the difficulty in determining tangible ROI/pay back is intimately related to the response of other supply chain participants and the lack of clearly articulated business models for how supply chain participants should respond to the new information that active RFIDs make available along cold chains.