In this paper, we extrapolate findings of using the Genre and Ontology based Business Information Architecture Framework (GOBIAF) as a methodology to approach enterprise architecture (EA) development from business perspective. GOBIAF seems to contribute as the first business critical information driven framework for EA development, addressing the importance on integrating (information creation) context to (information) content. GOBIAF was developed for and applied in a knowledge intensive, heterogeneous, and geographically dispersed environment in process industries. In the context, GOBIAF increased our knowledge of complex relationships between business, information, and technical domains. Further, GOBIAF provided needed structure for evaluating and developing difficult and heterogeneous issues in relation to organizational strategies.