Virtual communities potentially provide value to both individuals and organisations by way of developing and transferring knowledge between community members. In this paper the dynamics of interaction in virtual communities is explored and drawing from literature across several disciplines, a framework for investigating the relationship between sociability in virtual communities and the transfer and construction of knowledge is developed. A methodology for exploring these relationships based on “netnography” is proposed and a pilot study is presented to demonstrate its application.
Letch, Nick, "Understanding Sociability and Collective Knowledge Construction in Virtual Communities" (2006). ACIS 2006 Proceedings. 77.