Growth in eBusiness has led to an increase in the research of online business models characterized into two broad areas: goods and services provider models and collaborative models. Collaborative commerce marketplace (CCM) is vital in eBusiness models however it is only discussed in relation to the management of parts of the supply chain and not the system as a whole in the academic literature (Hodge and Cagle 2004). This paper proposes a comprehensive, visual business model for CCM with an emphasis on the interactions between core business competency to attain organizational objectives. An emerging competency of CCM such as partner/supplier identification is used to illustrate the versatility of the proposed model.