Development of commercial web systems is laborious, lengthy and costly. This is partly due to the fact that the methods of their development can hardly cope with the complexity of provided services. Such services may need to be distributed and collaborative, require sophisticated software architecture, be rich in form, content and interactivity, and have a wide range of potentially casual users. While web development methodologies are slowly emerging from research methodologies, their adoption is far from wide-spread. To improve this situation, the authors propose an approach based on the observed practices of professional web developers, who openly share and reuse their web development experience, while guarding their development work- products. To this end, we suggest to enhance web development methods, by collecting problem-solving experience of web developers, packaging it into a reusable form, and providing a navigable decision structure assisting developers in identifying proven expert solutions suitable for a given problem context.