This paper will investigate the capricious nature of the researcher’s hitherto venerated semiotic armament manifest in concepts such as “reality”, “validity” and “reliability”. Such notions have become heavily contested cultural sites in our (post) postmodern world as we have sought to reinscribe their meanings within a semiosis/ology previously unthinkable prior to the advent of “multimedia” and its accompanying, ever-increasing, technological growth and sophistication.

This paper seeks to explore the repercussions implicit in such transformations upon the representational practices previously utilised to demonstrate, and expound upon, our research findings.