Abstract
Despite constant reminders, warnings on avoidance techniques, information security policies, and anti-virus software reminders, individuals still fall prey to malware attacks. This paper looks at the role that familiarity and trust play on the individual’s intention to click-through web based malware. Hypotheses are developed to suggest that click-through intention is influenced by trust and familiarity. Two scenarios to test the hypotheses are described. Expected contributions and limitations are noted.
Recommended Citation
Ogbanufe, Obi and Kim, Dan, "The Role of Trust and Familiarity in Click-through Intention: A Perception Transfer Theory in a Cybersecurity Context" (2015). WISP 2015 Proceedings. 21.
https://aisel.aisnet.org/wisp2015/21