Result-oriented services that provide mobility on demand seem to be a promising means of meeting both societal trends and environmental sustainability targets. In this paper, we investigate the contribution of Information Systems (IS) to drive this substantial business model change towards sustainable mobility from a cus-tomer's perspective. While doing so, we focus on the specific case of carsharing - a result-oriented mobility service that has been known for decades, which is re-cently receiving more attention due to environmental concerns. Employing a choice-based conjoint analysis (n = 221), we explore and evaluate the role of IS for the perceived attractiveness of carsharing. With our investigation, we show how IS, by their three functions of information, automation and transformation, may improve this sustainable form of individual mobility and thus contribute to the shift towards sustainable mobility.
Hildebrandt, Björn; Hanelt, Andre; Piccinini, Everlin; Kolbe, Lutz; and Nierobisch, Tim, "The Value of IS in Business Model Innovation for Sustainable Mobility Services - The Case of Carsharing" (2015). Wirtschaftsinformatik Proceedings 2015. 68.